We bring history to you

We bring history to you

Greek Pavilion 2020 Dubai: World Expo AR app

We contributed an AR exhibit to the Greek Pavillion at the Expo 2020 in Dubai. Celebrating the 200th anniversary of the Greek revolution and Greek independence, our World Expo AR artefacts app allowed Greek Pavilion visitors, and users at home, to interact with over 30 objects from a major Greek museum, including paintings, costumes and weaponry.

200

Years of History

6

Month Expo

33

AR experiences

20,000,000

Visitors

Celebrating 200 years of Greek Independence at Expo 2020 Dubai 

From 1st October 2021 – 31st March 2022 the Expo 2020 Dubai celebrated unique architecture, culture and inspiring innovations from over 192 nations. It was the first World Expo ever hosted in the Middle East, Africa and South Asia (MEASA) region.

The Expo corresponded with the bicentennial of the Greek Revolution, creating a perfect opportunity to celebrate Greek Independence, culture and heritage. The Greek Pavilion was themed around the eight pillars that Greece is developing Energy, Agri-Food, Shipping, Tourism, Technology, Culture, Human Capital, Industry, and Health.

The Greek Pavilion was designed after the myth of Ariadne. Complete with projectors, special lighting, floor projections and colour changing elements, visitors were encouraged to follow the threads of light to discover the Greece of tomorrow, today.

Greek Pavilion visitors could experience Greek culture and agriculture via interactive experiences and augmented reality activations. We were challenged to help share Greece’s incredible history by offering visitors an opportunity to enjoy virtual visits to a major Greek Museum through augmented reality.

Virtual Greek museum visit made possible through AR artefacts

We designed an AR app that would give Expo 2020 Dubai visitors the experience of visiting a major Greek museum. We devised a series of AR interactions based around 33 key objects relating to Greek Independence. 

We wanted to showcase the might and glory of Greece, and make these dormant museum objects active once more. The chosen artefacts included paintings of heroes from the Greek Revolution, their weapons, panoramas of Greece, images of famous buildings, seals, stamps, diadems and more. The museum gave us access to digitised versions of each object, and we created 8 new 3D models to use within the AR app.

We recoloured black and white etchings, added atmospheric soundscapes to painted scenes, created animated sections like adding flying birds or making the eyes of historic portraits move, and used particle effects to add 3D flames, waves and smoke to warships and battlegrounds. 

We also transformed dresses, coats and swords from the museum collection into wearable social media filters. Activated from within the World Expo AR app, the filters open in Instagram or Facebook where visitors can instantly share a historic selfie in a post or their story.

Greek history at Expo 2020 - and at home!

Visitors to the Greek Pavilion were wowed by the easy access to important historical artefacts through our AR experiences, but the app has also been well received by people outside the Expo.

By giving virtual museum access through the World Expo app, we gave people the ability to position these AR artefacts in their own homes – or anywhere they choose. You can hang historic portraits on your wall, learn about the fight for Greek Independence from the comfort of your home, and spend hours playing mini games and using the AR selfie filters.

The AR app works on Android and Apple mobile devices that support the ARcore and ARkit platforms and is available for free on the Playstore and Appstore. The app offers both Greek and English language options to appeal to a global audience.

With such an accessible tool, visiting a virtual museum has never been easier or more fun!

Want to learn how you can use AR in your own work or organisation? Get in touch and we can advise on the best way to incorporate AR into an exhibition, permanent collection or seasonal offer.